Before you start publishing on the Internet, it’s hard to avoid comparing with publishing on paper. Most of the concepts of web page design and information structuring are based on the organization of books, brochures, periodicals or catalogs that are developed around the print publication.
But it is clear that publication on the Internet has its own characteristics. Not wanting to be exhaustive, let’s emphasize some of these web layouts.
- The Internet user does not have the physical sensation of a book and runs the risk of being quickly lost in the maze of screens presented to him. More than ever, you need to structure your presentation and offer navigation tools so that it can move or even direct it to the site.
- For both the eyes and the mind, the author should communicate from the point of view of the screen, and not from the point of view of a sheet of paper of a certain size.
- In Html, the computer language used to write web publications, you cannot control your document, as in a text editor that comes out of your printer. A visitor can view your site with a larger font, a different screen size, or with lower image quality.
- The Internet user is actively approaching the information that he is looking for. With the exception of a few Internet observers, the average Internet user will read your pages diagonally in a scattered order, which will be different from what the author wants until the information is requested. As soon as “his” information is found, your site will be great. But does he remember that your layouts and other schedules worked, remade, pampered for hours or even weeks?
- The web publication presents the report “price / audience / time”, which challenges all competitions with respect to the traditional publication. The cost of hardware is random, if not ridiculous, compared to the production of a book or magazine. The 100,000 reading pane is something available on the Internet, even for a personal site. The time limit for corrections, updates, and other updates to website templates will be limited by your own creativity. Web publishing, on the other hand, requires work and, therefore, on time to devote to it.
The reason for your approach to creating (Web page template) is to create a target audience. The knowledge of your audience will be determined by three components: editorial content and the visual presentation of your publication, which should take into account the features of this new communication tool, the Internet. In addition, your online site, interactivity and the accurate e-mail of your visitors will allow you to better know “your” audience and to clarify, during your updates, a precious reflection scheme. Your site depends on what photoshop templates, dreamweaver templates you decide to offer: goals, audience, content, visual and functional. “Thus, a website is three components, each of which is intended for a small part of your audience. Those who have never visited your site, passers-by will appreciate its clarity and harmonious visual presentation. Those who return to it once or twice Curious will be convinced by the quality of the content. Finally, regular visitors to this place, believers, will be infinitely grateful if, in addition, the loading of your pages will be quick. ”
You may already have made small layouts using word processing software (such as Microsoft Word). Even if you were able to format the text, insert one or more images into it, you will agree that the layout is limited. Text processing software is primarily intended for entering, modifying and formatting text (letters, reports, etc.).
For the layout, there is specialized software (desktop publishing software – desktop publishing software) designed for the production of leaflets, posters, books, newspapers, etc. Quarkxpress, InDesign, Publisher and Scribus are the most famous. They allow you to easily insert, overlay, move text, images, shapes. If traditionally the layout refers to printed documents, it, of course, extends to the virtual one. Then other tools will be needed to create the pages of the website or blog. After reviewing the layout, you will be forced to use another category of software: software for processing photos (for example, Adobe Photoshop or Gimp) or for drawing and writing (for example, Adobe Illustrator or Draw d).
After you have decided on the size of your template, you will lay the foundation for your model, that is, define the fields, marks, columns. This step is important because it will save your time, work with accuracy and balance your composition.